Written by URBNSURF | Jun 20th, 2023
20 June 2023: Leading Sydney-based hospitality group Applejack Hospitality are thrilled to announce a food and beverage partnership with URBNSURF Sydney. Founded in 2011 by Hamish Watts and Ben Carroll, Applejack own and operate 8 venues including The Butler Potts Point, Bopp & Tone, Forrester’s, and hatted restaurant RAFI North Sydney. URBNSURF Sydney will be the first ever surf park in New South Wales, and the second commercially run in Australia. Opening at Sydney Olympic Park in Autumn 2024, it will provide perfect waves all year round, for more than 1000 visitors daily, making surfing more accessible, for people of all ages, abilities, and backgrounds.
Set on a 3.2-hectare site, URBNSURF Sydney will incorporate an immense events space next to its lagoon, which can host up to 2000 people for large scale events including live music, shows, unique sporting events, and more. Other amenities include a Surf Academy, Cabanas for private use, a 20m leisure pool and 8m kids pool, playground, surf-skate park, retail store, and a health and wellness studio. Applejack are the food and beverage partner for the entire precinct and will be providing a variety of different food and beverage offerings onsite. These will include servicing the cabanas and event lawns, an upper-level, premium dining experience with rooftop terrace, and a waterfront cafe and kiosk-style offering on the ground floor.
The URBNSURF partnership comes during an exciting growth phase for Applejack, with further projects in the pipeline for 2023 and onwards. Both companies have strongly aligned business values and Applejack are excited to partner with an incredible brand who are literally making waves for the surfing community – and with Hamish & Ben both avid surfers, it means they can now incorporate both their passions – catching waves and hospitality!
Ben Carroll says, “We’re pumped to share the news of our partnership with URBNSURF! We’re diving headfirst into a new market with our biggest multi-site precinct to date, joining forces with fellow trailblazers who share our passion for pushing boundaries. We will deliver our signature Applejack style of food and drinks in an incredible space to complement the epic URBNSURF lifestyle. As we add unforgettable events to Sydney Olympic Park’s booming cultural calendar, we’re also thrilled to open new doors for our talented team to thrive in the hospitality industry in a truly unique and immersive setting.”
URBNSURF CEO, Damon Tudor comments, “We’ve partnered with the perfect Sydney based hospitality group to bring our URBNSURF Sydney vision to life. We are so excited to announce that Applejack will be the official food and beverage partner of the URBNSURF Sydney park, catering to the needs of everyone who walks through our park gates.”
“It is so exciting to be able to partner with a group who are passionate and aligned with URBNSURF’s brand ethos. We know that our members and guests are going to feel like they’ve got everything they need from any of the Applejack offerings on site. Whether it be a grab-and-go breakfast after a morning surf, or a few drinks overlooking friends tearing it up during their surf sessions, there will be something for everyone.”
“It’s important that we’re able to cater to everyone who comes to URBNSURF Sydney and the Sydney Olympic Park precinct, and we can’t wait to showcase everything URBNSURF Sydney has to offer.
