Our Story

Surfing is an iconic Australian sport and pastime, offering an attractive lifestyle, with millions of active participants. But surfing is challenging!

Typically you needed an ocean, and the elements to align (swell, tide, winds, daylight) to score good, let alone perfect waves. And if you want to learn, or are chasing surf, you have to commit time to driving to a coast, checking multiple spots, and be willing to battle crowds at popular breaks. There’s also the risk of marine hazards, including rips, the cold, and hungry monsters of the deep. So what’s the solution?

URBNSURF parks, providing perfect, ocean-like waves in an authentic, safe and controlled environment, catering for all ages and abilities.

URBNSURF Melbourne is now open at 309 Melrose Drive, Tullamarine, and URBNSURF Sydney at Sydney Olympic Park is coming in April 2024.

Our goal is to develop world-class urban surfing locations around Australia, to help everyone to #surf&more.

Who we are

Born in 2012, URBNSURF is a proudly Australian private company with offices in Melbourne and Sydney.

Comprised of passionate surfers and outdoor enthusiasts, the URBNSURF crew are dedicated to designing, developing and operating world-class urban surf parks around Australia.

We’re united in delivering authentic, memorable surfing experiences to help people of all ages, abilities and backgrounds to #surfmore.

Damon Tudor, CEO, URBNSURF Group

“There is simply nothing better than to watch the delight on guests’ faces when they first see the waves rolling across the lagoon! Being able to create a real surfing experience that is accessible to all customers, whether young or old, surfers or not, is something truly special to be part of. We’re excited to keep growing the business and keep delivering an amazing customer experience as we rollout more locations around Australia.
”

Ash Wall, Chair, Surfing Victoria

“URBNSURF is breaking down many of the barriers that prevent women and girls from getting into surfing and excelling. The environment is inclusive and empowering. To truly ‘line-up’ for a wave ensures that every surfer has the opportunity to build their skills and confidence. I am excited by the role that URBNSURF can play to achieve gender equality in surfing – in and out of the water

”

Kim Crane, National High Performance Director, Surfing Australia

“Wave pool technology has been a game changer for our sport, and now we have access to one of the world’s best surf parks here in Australia. Our Olympic Squad athletes and emerging talent visited URBNSURF Melbourne and the experience was mind blowing – for what we achieved in real time, and in recognising the enormous potential for the future. ”


Our Crew

We’re united by our love of surfing, support for each other and ensuring our members and guests are stoked. Fairness, honesty and commitment are the foundations of our shared success.

Team work makes the dream work

Damon Tudor

Chief Executive Officer

Damon joined URBNSURF in 2019 and was appointed Group CEO in March 2020. An experienced CEO and General Manager, Damon has spent over 20 years in a range of consumer-focused industries across goods and services, including holding key executive roles with African & Eastern Middle East (as part of AB Inbev), Nakheel Middle East and NRMA in Australia.

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Keith Irving

Chief Financial Officer

Keith was appointed CFO of URBNSURF Group in May 2019, and is responsible for financial management and reporting, budgeting, capital management, governance and compliance. Keith has over 20 years’ international finance experience across investment banking and infrastructure asset management, including as CFO of ASX-listed MAp Airports (now Sydney Airport).

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Shaun Hutchinson

General Manager, Sydney

Shaun joined URBNSURF Group as Group Operations Manager in June 2018. Overseeing URBNSURF Melbourne’s park operations and now Sydney as General Manager, Shaun has over 17 years’ experience in management positions at leading sports, entertainment and attractions venues in the Middle East and Australia, including for Village Roadshow, Meraas Holdings and Jumeirah International. 

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Our Crew

Our Vision

To create natural, honest and inclusive surfing environments where memorable experiences are created, and where our guests and staff have fun, get stoked, keep fit and feel part of a community that shares their passion and respect for surfing, the ocean, others and our planet.

Our Mission

To build and operate world-class surf parks in Australia that deliver high quality waves and authentic surfing experiences for new and existing surfers of all ages, experience and ability.

Our Values

We’re united by our love of surfing, support for each other and ensuring our members and guests are stoked. Fairness, honesty and commitment are the foundations of our shared success.

Customer Stoke

Safety

One Team

Courage

Melbourne

Tullamarine, 3043

Located just 5 minutes from Melbourne airport and 23 minutes from Melbourne CBD, Australia’s first-ever surf park is now open at 309 Melrose Drive, Tullamarine.

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Sydney

Olympic Park, 2127

Located just 13 kilometres west of the Sydney CBD, URBNSURF Sydney will be accessible to over 2 million Sydney residents in under 30 minutes at Sydney Olympic Park, Australia’s home of Olympic sport.

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Ride. Hang. Eat.
Welcome to a world
of Surf & More.

Surfers Playground

Careers at URBNSURF

Want to ride the next big wave in surfing? We’re always looking for motivated, charismatic and passionate individuals to jump in with us.

Join Our Crew

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